Nigeria league body tasks clubs on marketing

ABAYOMI JOHNSON
The League Management Company has urged Nigerian clubs to either set up strong marketing units or engage marketing agencies to expand their revenue generating capacities.
The body’s chief operating officer, Salihu Abubakar gave this advice Thursday in Abuja while endorsing Skarks FC shirt deal with Eunisell Limited, in line with provisions of the Nigeria Professional Football League (NPFL) Rules and Framework.
Abubakar conveyed the approval in a letter to Sharks, in which he congratulated the club for securing the deal and also complying with regulation which provides that all external commercial relationships of clubs must be vetted and approved by the LMC before signing.
He reminded other clubs that it is a breach of the rules to wear shirts with unauthorized endorsements and advised any club that is yet to have the approval of LMC to desist from further wearing of such shirts. He also reminded clubs that pitch panel displays must be approved by the LMC and their deployment for match day branding are to be handled by the LMC approved agency or any such persons authorized by it.
He said: “There are regulations guiding commercial relationships, which prescribe the processes to ensure that existing rights are not violated.
“While we congratulate Sharks for their good fortune which we hope will grow, it is our expectation that other clubs will set up strong marketing units or engage marketing agencies to expand their revenue generating capacities.
The LMC assured the clubs that it will at all times protect their interests in evaluating sponsorship deals for approval.